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VisitAspromonte

Visual identity for VisitAspromonte, a collective of young and passionate official guides of Aspromonte National Park in Calabria.

The harsh condition of the mountain are visually given by the text movement, while the texture is made out from the cartography used to plan the trekking excursions.

On the business cards, each person has its own portion of the map: placed side by side, the whole Aspromonte appears.